s c r o l l
Galaxy Rovers
Experiential Marketing
Galaxy Rovers
Experiential Marketing
Art Director/
Graphic Designer
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Art Direction
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Vehicle Wrap Design
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Z Pod Wrap Design
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Footprint Design
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Activations
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Video Content
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Print & Digital Signage
What
Galaxy Rovers meet consumers where they already are, allowing guests to see firsthand how Samsung products help them further express themselves. Each vehicle is self-sufficient: carrying the highest quality products, displays, sanitation stations and the entire setup for all games/interactions and prizes.
Galaxy
Rovers
It's not a van.
It's a Rover.
The campaign is designed to lift category awareness of Foldables though physical interaction with digital integrations and tracking. Rovers create the ultimate try before you buy experience. This footage was filmed at the BTS concert in LA in Fall of 2021.
Galaxy
Rovers
It's not a van.
It's a Rover.
The campaign is designed to lift category awareness of Foldables though physical interaction with digital integrations and tracking. Rovers create the ultimate try before you buy experience. This footage was filmed at the BTS concert in LA in Fall of 2021.
s c r o l l
Target Audience
Our audience is looking for top-tier tech that helps them simplify their busy life so they can live life to the fullest.
He’s an older millennial who's willing to spend the top premium price to achieve top-tier productivity and functionality in his device.
Overview
This longer format video weaves together the features to tell a singular story following our talent throughout his day. This is the first video a shopper sees when they start the experience.
Work Smarter
Work smarter, not harder from virtually anywhere
Unstoppable Durability
Premium craftsmanship inside and out
Dual Preview
Preview shots on both sides of the camera
Don't Pause Play
A rich, ultra-smooth gaming experience
Rover
Design
Rover Wrap
These vans are HUGE! Their size combined with Samsung Foldables branding and all the extra bells and whistles really make a statement.
Rover Footprint
Our Rovers have several activations to entice our shoppers to interact with the devices. All of which are through these additional modular pieces that have that same 'Z' form factor as the Foldables.
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
Rover
Design
Rover Wrap
These vans are HUGE! Their size combined with Samsung Foldables branding and all the extra bells and whistles really make a statement.
Rover Footprint
Our Rovers have several activations to entice our shoppers to interact with the devices. All of which are through these additional modular pieces that have that same 'Z' form factor as the Foldables.
Target Audience
Our audience is looking for top-tier tech that helps them simplify their busy life so they can live life to the fullest.
He’s an older millennial who's willing to spend the top premium price to achieve top-tier productivity and functionality in his device.
Overview
This longer format video weaves together the features to tell a singular story following our talent throughout his day. This is the first video a shopper sees when they start the experience.
Work Smarter
Work smarter, not harder from virtually anywhere
Unstoppable Durability
Premium craftsmanship inside and out
Dual Preview
Preview shots on both sides of the camera
Don't Pause Play
A rich, ultra-smooth gaming experience
Z Pod
Design
Z Pod Wrap
Z Pods can be standalone experiences or work in tandem with existing Rovers. They have footprints of their own to allow us to be more flexible and agile so that we're able to cater interactions easier and pop up in locations other vendors can’t - like inside malls.
Z Pod Footprint
What's great about the Z Pod is that it is super portable, but can unfold to create a more premium interactive experience for our shoppers.
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
Z Pod
Design
Z Pod Wrap
Z Pods can be standalone experiences or work in tandem with existing Rovers. They have footprints of their own to allow us to be more flexible and agile so that we're able to cater interactions easier and pop up in locations other vendors can’t - like inside malls.
Z Pod Footprint
What's great about the Z Pod is that it is super portable, but can unfold to create a more premium interactive experience for our shoppers.
